What is stigma?

Stigma is a negative, often unfair, set of beliefs about a group of people. It leads people to assume things about others, instead of taking time to get to know them. It creates fear, shame and can lead to discrimination.

People living with mental illness and/or addiction experience stigma. It can prevent them from getting the help they need. It can also rob them of hope and their ability and desire to be a part of their community.

Stigma is found throughout the community. It shows up in homes, workplaces, schools, the news, churches, health care settings and even in the mental health system itself.

Because stigma is present in these settings, some people feel the risk of discrimination and social isolation is too high. This can outweigh their desire to seek help. It can also cause a person to retreat from social situations, like work or school.

What can you do about stigma?

There are many things you can do to help yourself and others:

  • Learn and share the facts about mental illness, suicide and addiction.
  • Listen to people who have lived experience with recovery with an open mind.
  • Language is personal. Ask people what words they find respectful in describing their experiences. Some people want to use “person first language.” Others might prefer different words and ways of using them.
  • Listen with care as your loved ones share their challenges with you. Your support can make all the difference.
  • Think of ways to be inclusive. Community and a sense of purpose are important parts of recovery.
  • Landlords, employers and teachers can pledge to provide reasonable accommodations for people living with a behavioral health challenge.

Brave Faces

Brave Faces are Shasta County residents who share their personal recovery stories to fight stigma related to mental illness, addiction and/or suicide. Their stories break down myths and stereotypes. They highlight commonalities, reducing the “otherness” that stigma creates. They also inspire people to have honest conversations about mental health, making it easier to seek help by removing shame.

Brave Faces come from diverse backgrounds— race/ethnicity, genders, LGBTQ+ and religious/spiritual beliefs. They may have experience with mental illness, substance use, homelessness, the justice system, or a combination of these.

Portrait of Keith Jackson in front of the Lorenz Hotel in downtown Redding.
Keith Jackson

Shasta County resident, Keith Jackson, is a proud father, husband and student. Once a repeat offender, Keith shares how he overcame addiction and homelessness and how the stigma surrounding both got in the way of him seeking help.

david
David Martinez

A Whitmore resident and Winnemem Wintu tribal member, David shares how he found peace after struggling with PTSD, racism and addiction.

Portrait of Denise Green in her kitchen.
Denise Green

Brave Faces Advocate, Denise Green, believes in living life to its fullest. In addition to being a mother, wife, homesteader, and social worker, she manages a diagnosis of schizophrenia. 

Shasta County Mental Health Resources

Crisis Support
For emergency and urgent mental health needs.
Where to Start
Learn to navigate treatment services.
Community Support
Free support groups, workshops and trainings.
Quick Guide
Key resources everyone should know.